The algorithm that Google uses for its rankings is known as PageRank, and is named after Larry Page, one of the co founders of the company. When the company first started, search engines might have been just developing, and received just a fraction of the use they get today. Nowadays, there are more than 100 billion searches conducted by web users around the world every month. Though the founders of Google might have had no idea that search engines would become so important, they are vital to the immense and ever expanding nature of the digital marketplace. In addition to making it easy for individuals to do all of their shopping right from their home, they also provide lots of opportunities for businesses looking to increase their visibility and attract new customers. More than 90 percent of online adults will perform at least one search every day, so having strong rankings on results pages is a good idea for businesses looking to grow. In order to do that, they might want to focus their marketing efforts on SEO. According to 57 percent of B2B marketers, the largest influence on their ability to generate leads is actually SEO. So taking the time to develop and execute a strong SEO campaign is a good idea. It can go a long way towards giving businesses the search engine rankings they need to thrive in the competitive marketplace of today. Though SEO might seem simple at its core, the reality is that it requires lots of work in order to have it be as effective as possible. Though some companies are fortunate enough to have the resources and trained individuals they need to do all of the work required to boost search rankings in house, others will want to outsource and partner with resellers. By partnering with a talented search marketing firm, businesses will be able to receive all of the content and work they need to make their campaigns as effective as possible. While almost no internet marketing campaign is complete without search engine optimization, it is hardly the only strategy that businesses should use to improve their overall web presence. SEO does well to increase visibility and web traffic, but it does not necessarily allow businesses to communicate with consumers. In order to do so, they should consider developing a stronger social media presence. Even Google uses social media, and the first ever Tweet that the company made was binary code for “Im feeling lucky” in 2009. Though every business is unique, the combination of improved search rankings and strong social media pages could help any company succeed.
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