Did you know that when Google was still a research project, the founders actually used LEGO bricks to create a storage compartment for the 10 4-GB hard drives they were using to test the PageRank algorithm? Google has come a long way since its inception over ten years ago, and Google rankings greatly influence the success and failure of a particular company. In fact, search engine rankings as a whole are particularly important because they influence which companies get more exposure than others.

More than nine-tenths of online adults in the United States perform at least once search per day. With that said, about 42 percent of internet search engine users click on the top-ranking organic result, so it pays for companies to do everything in their power to be that top ranking result on search engine result pages when people search for something related to what they seek.

Inbound leads, like SEO, cost 61 percent less than outbound leads like cold calling, and have been proven to have a nearly 15 percent close rate, which compares favorably with the less than two percent close rate commonly found with outbound leads.

At the end of the day, businesses typically invest in online marketing solutions to influence their search engine rankings, which really matter. When a business is buried at the bottom of search engine results pages, it is less likely that business will be successful, so it is important for businesses to have a high quality internet presence in order to improve their rankings on search engine result pages.