The internet is spectacular outlet for advertising. The current estimated population of online users is well over 2 billion. This enormous population has fueled the creation of new marketing tactics such as Search Engine Optimization and Pay Per Click advertisements. Pay Per Click (PPC) is proving to be quite effective for increasing web traffic to a given site and converting that traffic to sales. Advertising with PPC ads not only brings in traffic from viewers clicking on the ads, but they also supply a view-through conversion rate, meaning the percentage of users who view an ad, and do not click them, but who go to the advertisements associated conversion page and undertake desired action.
However, search engine optimization, or SEO for short, is quickly becoming one of the most effective online marketing strategies. Half of all marketers rate website SEO campaigns as being “very effective.” A search engine optimization strategy attempts to optimize the on and off site content for a given website. By doing so, these campaigns are attempting to make the content of the site more valuable to readers, while playing to algorithms of search engines. The algorithms that Google uses to rank content on a website has over 200 different types of criteria. By playing to this criteria, when a web user accesses a search engine and searches for various keywords or phrases relevant to the information on your website, if these keywords or phrases being searched for are located in your content, and that content is being recognized as valuable by these algorithms, your website will have a greater chance to rank high on the search result page. In simpler terms, running a strong SEO campaign will give your website a better chance of showing up on the first or second page of search results, increasing the chances of more users click on your site, thus increasing your web traffic.
The best SEO campaigns can be built and managed by yourself. There are plenty of free tools available online for inspiring online marketers to take advantage of. However, building and managing a proper SEO campaign requires much knowledge of the industry, is quite time consuming, and requires a lot of work. For many business owners and web site owners looking to improve their content and web traffic, their schedules are quite busy, leaving little time to learn about SEO and manage a proper campaign. These busy-bodies typically hire the services of an SEO reseller program to help them through the SEO process. Some of the best SEO campaigns are built and managed by an SEO reseller program that specializes in SEO, while possessing the resources, knowledge and manpower to effectively run an SEO campaign. If you are interested in having a reseller create and manage one of the best SEO campaigns for your website, search online for online marketing firms near you!