Search engine optimization, or Seo, is an internet marketing technique that improves the search engine rankings of a website and makes websites show up earlier and more often in search engines results.

Google is a familiar name regarding search engines. Google receives 65 percent to 70 percent of the search engine market share. The lawn at Google headquarters is mowed by goats. Yes, Google rents goats from a grazing company to mow their lawn. One familiar aspect of Google is the doodles on the homepage of Google. In 1998, the first Google doodle premiered. This doodle was of the Burning Man, a festival in Nevada. It was put up as sort of a Brin and Page, the co founders of Google, are out of the office at the Burning Man festival.

It is said that 75 percent of search engine users will not click past the first page of results. This means that your website has a slim chance of being seen without SEO. With SEO, your website has a much better chance of showing up on the first page. Search engine optimization does not guarantee that your website will show up on the first page, but it does help your website show up earlier.

Social media is another internet tool that can benefit from search engine optimization. Of internet users 14 years and older, 88 percent of them will search online for products. Forty percent of those users will further request information on social media for that product before purchasing.

Social media SEO is beneficial because of how many people use social media pages. Social media is now accessible by smartphone, computer, tablet. If your social media page shows up earlier, preferably on the first page, and more often, in search results, it will be seen more. This is possible with social media search engine optimization.

The internet is so prevalent in society that having your website seen is not only important, but possible with search engine optimization.