Archive for October, 2013
The internet is spectacular outlet for advertising. The current estimated population of online users is well over 2 billion. This enormous population has fueled the creation of new marketing tactics such as Search Engine Optimization and Pay Per Click advertisements. Pay Per Click (PPC) is proving to be quite effective for increasing web traffic to a given site and converting that traffic to sales. Advertising with PPC ads not only brings in traffic from viewers clicking on the ads, but they also supply a view-through conversion rate, meaning the percentage of users who view an ad, and do not click them, but who go to the advertisements associated conversion page and undertake desired action. However, search engine optimization, or SEO for short, is quickly becoming one of the most effective online marketing strategies. Half of all marketers rate website SEO campaigns as being “very effective.” A search engine optimization strategy attempts to optimize the on and off site content for
“…the objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts … mattcutts.com When it comes to Search Engine Optimization quotes, Matt Cutts put the idea concisely. Have you started using SEO? Do you want your website found? The more people see your site, the more they will click, the more traffic you will get, the more business you will get. Got it? Maybe SEO is unfamiliar territory. No worries,. There is still time to hire an SEO company. Read on for a little more info to get you in the SEO mindset.
- What Is Search Engine Optimization? If I had to choose a single Search Engine Optimization quote, the following from Aaron Wall of seobook.com, is one of the best SEO summaries out there. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” Website SEO is the act of looking at algorithms t
Did you know that buying hundreds of links will guarantee a great ranking in Google search results? If this surprises you, that might be because it isn’t true. Unfortunately, rumors and myths are very persistent in both high school lunchrooms and SEO discussions alike. If you are trying to facilitate an SEO sale, it can be even more frustrating to try and communicate with potential buyers who think SEO is something entirely different than what it is. Luckily, the facts can be on your side, and you can map out an effective search engine optimization strategy for clients by using them. Here are three important facts you should know. 1. Links Help: Fact or Myth? The reality is somewhere in between, because links do help, but not just any old link. Like throwing a bull’s eye, you need to be concentrating, not shooting in the dark for it to work. Buying up a ton of links for an incredibly low price means you’re paying for links to appear on random sites with usually un