Did you know that when Google was still a research project, the founders actually used LEGO bricks to create a storage compartment for the 10 4-GB hard drives they were using to test the PageRank algorithm? Google has come a long way since its inception over ten years ago, and Google rankings greatly influence the success and failure of a particular company. In fact, search engine rankings as a whole are particularly important because they influence which companies get more exposure than others. More than nine-tenths of online adults in the United States perform at least once search per day. With that said, about 42 percent of internet Continue Reading No Comments
Search engine optimization (SEO) isn’t quite what everyone thinks it is. Yes, it’s an Internet marketing tactic meant to increase a site’s online visibility by increasing its search engine rankings, but it’s so much more than that nowadays. SEO is about creating the best website possible to give users the best quality experience possible. It’s about pleasing the end users, and pleasing the search engine–not “cheating” its algorithms. To please the search engine, your SEO has to clue them in to what your website is all about. After all, the engines want to deliver their users the best, most relevant content and websites they can find. Relevancy is determined
Did you know that there are some really interesting facts about Google that many people probably do not know? For instance, when Google was just a mere research project, the founders used LEGO bricks to create a storage compartment for the 10 four gigabyte hard drives that were being used to test the PageRank algorithm. Not only is it interesting to know that they used LEGOs, but the fact that they used a total of only 40 gigabytes is kind of amazing. Forty gigabytes today is a mere drop in the bucket when it comes to available space on most modern computers. SEO marketing has also come a long way from those early days. In the early days of se
If you run your own business and you’re concerned about improving your Internet marketing, search engine optimization (SEO) is absolutely critical, and the statistics back that up. In America, an overwhelming 92% of adults who use the web conduct at least a search daily. These online users go to search engines like Google to find the products and services they need. Simply by typing in keywords, prospective customers can find the companies that utilize these same keywords in describing what they offer. But because 75% of people who use search engines never leave that first results page, it is imperative that your company maintains high search engine rankings to maximize its online visibility. A
Did you know that nearly 1 billion searches are conducted everyday? In fact, in today’s world, the vast majority of internet users’ online experiences begin with visits to search engines and 92 percent of online adults in the United States perform at least one search per day using search engines. As consumers are increasingly using the internet, and more specifically search engines, to find the products and services that they need, effective SEO, or search engine optimization, is absolutely an essential piece of online marketing, also known as internet marketing. Studies show that when consumers utilize internet search engines they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine rankings, the more likely a consumer is to visit that website. It is also crucial that a website appear in the organic, as opposed to sponsored, results as consumers very often ignore sponsored results, instead clicking on only organic links. SEO, which raises a website in these organic rankings, is thus a crucial part of effective online marketing. Studies also show that costumers typically research a product via a search engine prior to visiting a company website, making SEO all the more relevant. In fact, over half of consumers, approximately 58 percent , start researching a product or service by using a search engine, while only a quarter begin by visiting company websites and only about a fifth inquire via social media platforms. Furthermore, SEO is also quite cost effective. Inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling. When considering search engines, it is crucial to note that Google rankings are especially important as Google controls a considerable component of the internet search engine market. Google is perhaps best known for its “Google Doodles.” Interestingly, the very first Google “doodle” dates back to 1998, and depicts the Burning Man. It was intended as a sort of out of office message to let people know that co founders Brin and Page were at the famous Nevada festival. Google uses The “PageRank” algorithm to rank search engine results, a process is named for Larry Page, the co founder.