Successfully marketing online is the key to gaining access to the more than $1 trillion spent on eCommerce, as reported by eMarketer, every year. 50% of marketers cite SEO as being “very effective” for their web marketing. Subsequently, as the 2013 U.S. Digital Marketing Spending Survey shows, American businesses spent 10% of their revenue on web marketing in 2012. In 2013, spending will grow an additional 6%. The biggest player in web marketing is Google. Google’s “PageRank” algorithm, named after co-founder Larry Page, defined the way content gets noticed on the web. Subsequently, a great deal of web marketing efforts go toward keeping in line with Google’s policies. Content creation, which 92% of marketers say is “somewhat” or “very effective” in their search engine optimization strategy, is incredibly important in avoiding Google’s ire and attracting consumer attention; InboundWriter statistics show that 61% of consumers are more likely to patronize a business when they offer custom content. Unfortunately, it takes time to write high quality content and even more time to see the results. While your company continues its focus on content creation and pleasing Google, here are five tips for improving website SEO in 30 minutes or less.
- Spend More Time on Your Titles %3Cbr%3E One of the most significant factors in website SEO is your page titles and meta-tag title data. For your page titles, you need to develop a formula that lets you offer honesty and flare. This isn’t something that will happen in 30 seconds. Try taking at least 10 minutes to develop your page titles, and watch as your CTR improves. As SearchEngineWatch writes, the title meta-tag is a crucial part of cataloging your website with Google. By optimizing the title meta-tag with a keyword-filled, accurate description, you can improve your ranking and traffic.
- Research, Research, Research %3Cbr%3E Policies around the best SEO are constantly changing. Subsequently, as MOZ writes, when you have downtime you should be focusing on research. Research your competition; what are they doing right in their marketing that you aren’t? Research industry trends and shifts; what is Google developing, and where are they shifting search focus to next? All of these things can be crucial to an effective web campaign.
- Make It Easy to Share Your Content %3Cbr%3E More than 1.15 billion people are using Facebook, sharing more than 70 billion pieces of web content every month, according to Statistic Brain. If you want your content to be shared, then you need to make sure you are only putting out great work. Once you’ve accomplished that, make sure it is easy to share your content by putting social media share buttons within easy reach, as recommended by Pepperdine University.
- Try White Label SEO %3Cbr%3E If you are struggling to implement any sort of effective web marketing, then the quickest, most effective thing you can do is contact a provider of private label SEO. Their writing, design, and marketing teams can create content that is sure to get your business noticed at a cost that is far cheaper than TV, radio, or print, according to the WebPageFX Blog.
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