Did you know that, when consumers are exposed to both social media and search results pertaining to a specific brand, the click through rate goes up by 94%? What does this mean for marketing your website? Basically, that multiple forms of online marketing do not exist separately, but rather, when used together, have a more powerful overall impact on your visibility. Most people looking to promote their website in search rankings are familiar with SEO, or Search Engine Optimization. Are you trying to form a search engine optimization strategy? Here are three tips to help you make it big.
1. Content Based SEO is Best
SEO encompasses a lot of things. It can refer to blog posts, social media updates, and third party assistance with off site post creation. The bottom line, though, is that strong content helps boost your search engine rankings the most, especially after the Google algorithm updates Panda and Penguin. In fact, 92% percent of marketers rate SEO content crea