The internet is spectacular outlet for advertising. The current estimated population of online users is well over 2 billion. This enormous population has fueled the creation of new marketing tactics such as Search Engine Optimization and Pay Per Click advertisements. Pay Per Click (PPC) is proving to be quite effective for increasing web traffic to a given site and converting that traffic to sales. Advertising with PPC ads not only brings in traffic from viewers clicking on the ads, but they also supply a view-through conversion rate, meaning the percentage of users who view an ad, and do not click them, but who go to the advertisements associated conversion page and undertake desired action.
However, search engine optimization, or SEO for short, is quickly becoming one of the most effective online marketing strategies. Half of all marketers rate website SEO campaigns as being “very effective.” A search engine optimization strategy attempts to optimize the on and off site content for