Search engine optimization (SEO) isn’t quite what everyone thinks it is. Yes, it’s an Internet marketing tactic meant to increase a site’s online visibility by increasing its search engine rankings, but it’s so much more than that nowadays. SEO is about creating the best website possible to give users the best quality experience possible. It’s about pleasing the end users, and pleasing the search engine–not “cheating” its algorithms.
To please the search engine, your SEO has to clue them in to what your website is all about. After all, the engines want to deliver their users the best, most relevant content and websites they can find. Relevancy is determined