It is no secret in the business world that in order to succeed in the market today, you need to stand out among the rest. Businesses are especially abundant now thanks to advances in technology such as the Internet that allow for increased ease in establishing. But though it may be somewhat easy to start a business today, it is far from easy to keep a business going. In the same vein where many are getting their start, many businesses are turning to online marketing in an attempt to gain exposure. To make an impact on websites such as Google and possibly gain web traffic and new leads, businesses can hire a search engine optimization company.

Search engine optimization, commonly referred to as SEO, is a marketing strategy that is designed to allow businesses to achieve higher search engine rankings on sites like Google through the use of custom created content. SEO is considered to be inbound leads, which cost 61 percent less than outbound leads, such as cold calling. Prior to 2012, it was estimated that over 88 percent of Internet users ages 14 and up would browse or research products online. Since 2012, the trend of shopping online saw an increase in the use of mobile devices, with over 70 million people shopping online with a smartphone or tablet. Blogging can make a major difference in the number of leads a business has, with statistics showing that businesses that blog have 434 percent more indexed pages. To establish a greater presence online by climbing the Google rankings and the rankings on other search engine sites, businesses can hire an online marketing company that offers search engine optimization programs.